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Few brands can claim the near-instant recognition of the Harley-Davidson logo. Whether you’re a proud owner of a Harley-Davidson Street Glide® in Portland or you’re still searching for your perfect new Harley-Davidson in Vancouver, you know the now-iconic bar and shield Harley-Davidson logo.
While the modern Harley logo has quite a bit in common with the original, the years in between brought a variety of designs — some you might see on a vintage bike at Latus Motors Harley-Davidson in Gladstone. Learn about the Harley-Davidson logo and its history with us today.
Harley-Davidson has a rich history, beginning at the start of the 1900s. The company was founded by the Davidson brothers, Walter and Arthur, who assembled their first motorcycle in 1903. The first version of the Harley-Davidson logo arrived in 1910 (pictured).
Flash forward to today, the current logo actually looks very similar to the original logo — with the biggest difference being the shape of the shield. Though the modern logo and the original have a lot in common, there are many Harley-Davidson logos along the way that went in different directions.
The Harley-Davidson logo history looks pretty calm at first; for nearly 5 decades, the logo went unchanged. But from 1953 on, there were regular updates and special edition logos that changed the shape, color, inscription, and more.
At Latus Motors Harley-Davidson, we’re here to help. Whether it’s an overview of Harley history and trivia or service tips to keep your motorcycle running. Contact us to see why so many Harley riders choose Latus Motors Harley-Davidson.
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503-249-8653
Call Now870 E Berkeley St. • Gladstone, OR 97027
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Open Today! Service: 9am-6pm
Open Today! Parts: 11am-5pm